Privacy Assurance for Lower Clapton Flower Delivery Customers

Flower Delivery Lower Clapton Privacy Policy

Introduction

This Privacy Policy details how Flower Delivery Lower Clapton (“we”, “us”, or “our”) processes your personal data when you place flower delivery orders in Lower Clapton and surrounding districts. We are committed to protecting your privacy and handling your personal data transparently and in accordance with the UK General Data Protection Regulation (GDPR) and applicable data protection laws. This document outlines what information we collect, the lawful basis for processing, our data retention practices, use of data processors, and your rights as a data subject.

Scope

This Privacy Policy applies to all customers placing orders with Flower Delivery Lower Clapton, whether online, by phone, or in person, within Lower Clapton and neighbouring areas. It covers all interactions from enquiry to delivery, as well as any follow-up communications.

What Data We Collect

In order to fulfil your flower delivery orders and provide our services, we collect and process the following types of personal data:

Identity Data: Name, title.
Contact Data: Delivery address, billing address, phone number, and, where applicable, email address.
Order Data: Order details, order history, card message instructions, recipient name and address.
Payment Data: Payment method (no card details are stored by us; these are processed securely by our payment processor).
Technical Data: IP address, browser type, and usage statistics if you order or interact via our website.
Correspondence Data: Any communication sent to us regarding your order, delivery, or customer support queries.

Lawful Basis for Processing Your Data

Under GDPR, we must have a legal justification, or ‘lawful basis’, for processing your personal data. Flower Delivery Lower Clapton processes your data under the following lawful bases:

Contractual Necessity: We process your data to fulfil the contract of delivering your flower order, including processing payments, and providing customer service.
Legal Obligations: Some data must be retained for compliance with legal requirements, such as tax and accounting regulations.
Legitimate Interests: For running our business efficiently, maintaining records, improving service, and, where relevant, informing you of operational changes or new services closely related to your orders. We always assess and balance our legitimate interests against your privacy rights.
Consent: Where you sign up for marketing communications, we will request your explicit consent. You may withdraw your consent at any time.

Retention of Your Data

Your personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, and to satisfy legal, tax, or accounting requirements. Specifically:

Order data is kept for up to seven years to comply with accounting and tax law and to resolve any disputes or queries.
Contact details and correspondence are retained for up to two years from your last interaction, unless you request deletion sooner, or business necessity or legal obligations require longer storage.
Technical data is typically stored for up to one year for security purposes and analytics.
Where you have consented to marketing, we will hold your data for this purpose until you withdraw consent or request deletion.

After the expiration of these periods, your data will be securely deleted or anonymised.

Our Data Processors

In order to provide a seamless service, we use trusted third-party processors for specific functions. All processors are contractually bound to comply with GDPR and safeguard your personal data. Categories of processors include:

Payment processing providers (for secure payment transactions – no payment details are stored by us).
IT service providers, hosting, and website platform operators (to manage our site and communications).
Delivery logistics partners (where applicable, for handling deliveries in surrounding districts).
Communication services for order confirmations and necessary notifications related to your purchase.

We do not transfer your data outside the United Kingdom or the EEA unless there are adequate safeguards in place as required by law.

Your Data Protection Rights

As a data subject under the UK GDPR, you have the following rights regarding your personal data:

Right of Access: You can request access to the personal data we hold about you.
Right to Rectification: If your information is inaccurate or incomplete, you can ask for corrections to be made.
Right to Erasure (‘Right to be Forgotten’): You have the right to request deletion of your personal data in certain circumstances, for example, if it is no longer required for the purpose it was collected.
Right to Restriction of Processing: You can request that we restrict the processing of your data under certain conditions.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format and transmit it to another provider where feasible.
Right to Object: You may object to the processing of your data for direct marketing or based on legitimate interests.
Right to Withdraw Consent: Where we process data with your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Right to Lodge a Complaint: If you are dissatisfied with how we use your data, you have a right to complain to the Information Commissioner’s Office or your local data protection authority.

To exercise your rights, or if you have questions regarding your data, you can write to us by post addressed to the store address provided on our official documentation and premises, clearly marking the correspondence “Data Protection Query”.

Automated Decision-Making

We do not undertake automated decision-making or profiling that would produce legal or similarly significant effects on you using your personal data.

Updates to This Policy

We review this Privacy Policy regularly to ensure compliance and transparency. Updates will be posted on our website or made available upon request at our premises. Please check periodically for any changes. Continued use of our services after such updates constitutes acceptance of the revised policy.

Contact Us

If you would like further information regarding this Privacy Policy or how your data is processed, please reach out using the postal details displayed in our official store communications. Our team is ready to assist you with any data protection concerns or requests.